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"If those smilies drive on Chennai roads, they will definitely not have the smile on their faces!" |
Traffic signals in Chennai have their own particular zeitgeist – two lanes magically morphing into eight lanes, noise, anger, impatience and aggressive me-first-ism.
Which is why, when you see a huge 'smiley' ...er...smiling down at you from a strategically placed electronic signboard – it comes as a jolt.
Even more so when you realise that it is the authorities who are responsible for this.
Those-in-Charge resorting to the art of gentle persuasion?
Who'd have thought...?
And yet, so it is.
The messages keep changing – zinging sweetly to the many-headed, now advising, now merely cooing.
Yes, cooing.
How else do you describe a line that asks you why you're being 'so serious' especially when 'it's a beautiful day'?
They're even doing it in verse: "Drive with smile, happy will be every mile..."
(No, not joking.)
The signboard displays a face registering pain, with fingers stuffed in ears.
Honking horns, the message gently admonishes, will only affect your ears.
True – and those of everyone around you.
The messages are bi-lingual, cleverly ensuring citizens can't pretend linguistic ignorance.
Look – if the authorities have decided to take the 'nice' road to discipline, they need us to meet them halfway.
Come on, Chennai, let's show Those-in-Charge that being 'nice' works.
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