The road beautification project, a Corporate Social Responsibilities (CSR) initiative of the Confederation of Real Estate Developers Association of India (CREDAI), in association with Corporation of Chennai (COC), was launched recently by Mayor Saidai Duraisamy in the presence of Vikram Kapur, IAS, Principal Secretary & Commissioner, COC, at EVK Sampath Salai, near Vepery High Road.

With the desire to bring about a sustained and marked difference in the conservancy of city roads, CREDAI – Chennai has signed a Memorandum of Agreement with COC.

At the inaugural function, Mayor Saidai Duraisamy said, "Initially twelve roads have been assigned to CREDAI Chennai to make them look neat and tidy. The assigned roads are: EVK Sampath Salai, Jothi Venkatachalam Salai, Vepery High Road, Raja Muthiah Road, Gangadheeswarar Koil Street, Gandhi Irwin Road, Purasawalkam High Road, Raja Annamalai Road, Narayana Guru Salai, Police Commissioner's Road, Pantheon Road, and Whannel's Road".

Sandeep Mehta, President, CREDAI, said, "This is our CSR initiative and we want to make a marked difference in the conservancy operations. We will engage outside agencies for maintenance and cleaning, and dedicated conservancy workers will be put to work on a four-hour shift basis twice daily to ensure litter-free roads. The medians and traffic islands on the assigned roads will also be maintained. The team will report damages in civic infrastructure to the Chennai Corporation. Watering of plants on medians, aesthetics of traffic islands, removal of unauthorised banners and wall posters, pruning of trees along the roads and facilitating adequate illumination at night will also be undertaken by CREDAI."

He further added, "We will implement an effective monitoring system to ensure regular coordination between COC and CREDAI Chennai. Continuous improvement will be the hallmark of this CSR initiative to make the assigned roads look cleaner and greener." – (Courtesy: Our Building and Construction)